MBA Media, Entertainment & sports Conference 2023

1:00 PM - 1:55 PM

Keynote: Evan Shapiro (CEO, ESHAP)

Moderated by Paul Hardart, Clinical Professor of Marketing & Director, Entertainment, Media and Technology Program at NYU Stern School of Business

2:00 PM - 2:55 PM

Breakout Session 1

Masters of Marketing: Cutting Through the Noise

With streaming services fighting to acquire new subscribers, how do you market your next piece of content to cut through the noise? How do you make sure the consumer watches your content versus the rest? Come hear from the masters of marketing themselves at HBO Max, Netflix, Paramount+ and Roku, and get an exclusive look into their marketing strategies.

Speakers: Eli Rivkin (Director, Growth Strategy, HBO Max), Alexandra Vaccarino (Creative Marketing Lead, Netflix), Jason Feirman (Senior Director, Program & Originals Marketing, Paramount+), Lana Li (Senior Manager, Media & Entertainment Marketing, Roku)

Moderated by Gary Faber, Professor of Movie Marketing, NYU Stern School of Business

Getting Creative: Rethinking Media Monetization

More than ever, there’s a sense of urgency for entertainment and media companies to capture multiple revenue streams. Changing consumer habits, industry consolidation, and increased competition drive firms to innovate beyond the traditional business models of the past. Hear from industry leaders at the forefront of change and learn how they navigate the need to maximize media monetization.

Speakers: Douglas Anmuth (Managing Director, Internet Analyst at J.P. Morgan), Danny Breslauer (Director, Business Development & Distribution Partnerships, Frequency), Michael Diaz (President & COO, Palm Tree Crew Holdings), and Shyra Smart (Chief Development and Strategy Officer, Vox Media)

Moderated by Joost van Dreunen, Professor of Business of Video Games, NYU Stern School of Business

3:00 PM - 3:15 PM

Refreshment Break

3:15 PM - 4:10 PM

Breakout Session 2

March Madness: The Future of Sports Entertainment

How are traditional programming outlets leaning into sports betting? What are some of the tactics used in sports marketing? How are consumers responding to fragmentation in sports streaming? Come hear from industry experts and get their take on the hottest issues in sports today. 

Speakers: Liza Falk Berger (Director, Sports Brand Solutions, Disney Advertising, The Walt Disney Company), Howard Mittman (President, 888 U.S.), Emily Kless (Senior Manager, Social Media, MLBPA), Russell Fink (Senior Director, Programming & Content Analytics, SNY)

Moderated by Stephen Master, Professor of Sports Marketing, NYU Stern School of Business

Reality Redefined: Tech Disruption in Immersive Entertainment

AR. VR. XR. Immersive and hybrid experiences. What are some of the businesses operating in the space and how are they changing and enhancing the way we experience entertainment? Hear from leaders at Niantic, Little Cinema, Warner Music Group, and Metaverse AI, and get an insider take on how new and enhanced technologies along with the businesses that drive their adoption will make waves in the coming years.

Speakers: Sarah Gilarsky (Global Head of Telecom Partnerships, Niantic), Chris Schuett (COO & Head of Business Management, Little Cinema), Jillian Rothman (Vice President, New Business & Ventures, Digital Strategy, Warner Music Group); Henry Yan (Co-Founder, Metaverse AI)

Moderated by Dan Wang, Professor of Technology Strategy, Columbia Business School

4:15 PM - 5:15 PM

Keynote: Matt Schnaars (President, Content Distribution, NBCUniversal)

Moderated by Jonathan Knee, Professor of Media & Technology Industries, Columbia Business School

5:30 - 7:00 PM

Cocktail Hour